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Advertorial Policies for Farmakis Ag Publications:
Based on American Agricultural Editor’s Association Code of Ethics
- Must have a border around the information.
- Must include a line that is located at the top of the page, and states: Sponsored by product or company name, provided by product or company name, or clearly state “Advertorial” or “Paid Space.” This provision would be waived if there is a headline that incorporates the company or product name (i.e. Field Facts from Syngenta; DeKalb Harvest Reports, The WideMatch Update).
- Must have a different type font than the pub it is to appear in.
- Each Farmakis Ag Publication has the right to review submitted articles and reject them if they do not meet the above standards.
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Cover Wrap Research
- Readex Effectiveness Study
- Regional newspapers
- Illinois Agri-News - 4/6/2001
- Iowa Farm Bureau Spokesman - 4/7/2001
- 1,800 sample base
- 831 usable responses (46% completion rate)
- Average 277per state
- Illinois Agri-News
- 78% of readers 'saw' the cover wrap (20% higher)
- 32% of readers 'read' the cover wrap (28% higher)
- Iowa Spokesman
- 84% of readers 'saw' the cover wrap (20% higher)
- 42% of readers 'read' the cover wrap (56% higher)
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All Wraps Subject to Availability, Please Call |
|
Publication |
State |
Gross Cost |
|
|
Ag Alert |
California |
$15,000 |
|
|
AgriTimes NW |
Oregon, Washington |
$6,000 |
|
|
AgriView |
Wisconsin |
$10,500 full circ |
$5,513 approx. per edition |
|
AgWeekly |
Idaho |
Call for availability and rates. |
|
Citrus Industry |
Florida |
$5,500 |
|
|
Columbia Basin |
Not available |
|
Farm & Ranch Guide |
North Dakota |
$14,610 |
|
| Farming |
Not available |
|
Illinois AgriNews |
Illinois |
$14,970 |
|
| Indiana AgriNews |
Indiana |
$10,870 |
|
|
Iowa Spokesman |
Iowa |
$18,622 |
|
|
Lancaster Farming |
Not available |
|
Michigan Farm News |
Michigan |
$12,800 |
|
|
Midwest Messenger |
Nebraska |
$25,440 |
$8,480 per edition |
|
Midwest Producer |
Kansas,Nebraska |
$13,000 |
Full Run or Per State |
|
Minnesota Farm Guide |
Minnesota |
$11,500 |
|
|
Ohio's Country Journal |
Ohio |
$10,000 full circ |
$10,600 w/splits |
|
Texas Agriculture |
Texas |
$15,000 |
|
|
The Fence Post |
Not available |
|
he Prairie Star |
Montana |
$10,000 |
|
|
Tri-State Neighbor |
SD, MN, IA, NE |
$13,300 |
$10,250 SD only |
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Mechanical Information
|
2007-2008 Column Inch Measurements / Gross Rates
|
| Publication |
Columns Per Page |
Pub Size |
1 Column |
2 Columns |
3 Columns |
4 Columns |
5 Columns |
6 Columns |
7 Columns |
Depth of Page |
| Ag Alert |
4 |
Tab |
2.25" |
4.75" |
7.25" |
9.75" |
|
|
|
12.75" |
| AgriTimes NW |
5 |
Tab |
2" |
4" |
6.125" |
8.25" |
10" |
|
|
11" |
| AgriView |
6 |
Broadsheet |
1.833" |
3.792" |
5.75" |
7.708" |
9.667 |
11.625" |
|
21.50" |
| AgWeekly |
5 |
Tab |
1.889" |
3.917" |
5.944" |
7.972" |
10" |
|
|
11.33" |
| Citrus Industry |
SAU |
Magazine |
2.0625" |
4.50" |
7" |
|
|
|
|
10" |
| Columbia Basin |
SAU |
Tab |
2" |
4" |
6" |
8" |
10" |
|
|
14" |
| Farm&Ranch Guide |
4 |
Tab |
2.33" |
4.77" |
7.22" |
9.67" |
|
|
|
11.50" |
| Farming |
SAU |
Tab |
2.125" |
4.50" |
6.875" |
9.25" |
|
|
|
10.50" |
| Illinois AgriNews |
6 |
Broadsheet |
1.833" |
3.792" |
5.75" |
7.708" |
9.667" |
11.625" |
|
21.50" |
| Indiana AgriNews |
6 |
Broadsheet |
1.833" |
3.792" |
5.75" |
7.708" |
9.667" |
11.625" |
|
21.50" |
| Iowa Spokesman |
5 |
Tab |
1.903" |
4" |
6.083" |
8.167" |
10" |
|
|
15.50" |
| Lancaster Farming |
7 |
Tab |
1.3750" |
2.875" |
4.375" |
5.875" |
7.375" |
8.875" |
10.375" |
16" |
| Michigan Farm News |
SAU |
Tab |
2.25" |
4.75" |
7.5" |
10.25" |
|
|
|
16" |
| Midwest Messenger |
| |