Targeting your message to the county and producer level
Started in 1972
State/Region based ag programming
Local programming - tailored to region or station
County seat stations
Effective way to reach farmers
Provide Proper environment for national advertisers
Local ag programming
Local county news, weather
To be a member of The State Farm Radio Networks and represented by J.L. Farmakis Inc, each of our networks is committed to standards of performance. Membership is regarded as a privilege. Each state network must:
Provide satellite or timely ag news programming
Provide ag programming to all affiliates
Guarantee complete commercial clearance in proper ag environment
Deliver network affidavits
Deliver station affidavits/logs
Maintain affiliate list integrity
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49.5% of the sample grows over 500 acres of Soybeans AND over 500 acres of Corn
How often do you listen to radio for:
Crop or Livestock Market reports?
Every day & nearly every day
Weather reports and forecasts?
Farm News ?
Are there times of the day when you pay closer attention to the information on radio?
YES = 92.1%
When you are “paying closer attention”, what type of program are you listening to?
44.6% said LESS time with Television
10.9% said less time with Radio
Do you own an ATV?
YES = 75.2%
Five or more
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