Curt Lancaster
Curt Lancaster is a farm kid that grew up to be a “radio guy.” He has been a radio and TV guy for over 45 years. Lancaster was raised on a Garza County cotton farm. His faithful companion from the hoe handle to the tractor was a radio. He said he remembered the first time he walked into a radio station when he was seven-years-old and noticed that it was cooler in there than on the farm. He had told his grandmother when he was around age five that he wanted to talk on the radio. When he was 15 he started playing records and reading news at KPOS in Post, Texas.
Since then Lancaster has traveled many miles in the broadcasting business in both radio and television. In 1981 he pooled his agricultural knowledge, radio news and broadcast sales experience into a 20-year career in agricultural broadcasting at the Voice of Southwest Agriculture Radio Network. Lancaster said he learned the trade from the best, former VSA owner, Roddy Peeples. Lancaster became General Manager of VSA in 1995 when Peeples sold the network to San Antonio based Clear Channel Communications.
Lancaster took a small departure from Ag Broadcasting in 2001 to work with the Studio Stream folks in San Angelo to develop what is now Sonic Radio. This radio network broadcasts music and entertainment daily to over 3,100 Sonic Drive-Ins through out the country.
In January 2001 Lancaster moved to Waco to build a new agriculture and rural radio news network for Texas Farm Bureau. In June of 2008, Lancaster moved into his current position as Director of Advertising Sales and Marketing, working on advertising sales for TFB Media which includes TFB Radio Network, the TFB publications: Texas Agriculture and Texas Neighbors and the Texas Farm Bureau Internet site. Lancaster also still maintains a daily broadcast schedule on TFB Radio Network.
Lancaster has been honored with awards over the years including the Texas Extension Specialists Association’s “Outstanding Contributions Award” 2008, Texas County Agricultural Agents Association’s “Man of the Year in Texas Agriculture 1998” and The “Outstanding News Reporting Award” from the Texas Sheep and Goat Raisers, twice—once in 1985 and again in 2000. Lancaster was also presented with the “Shepherd’s Voice Award” in 1993 from the American Sheep Industry Association. Lancaster has held several elected positions within the National Association of Farm Broadcasters where he served as its 50th President in 1994. He also served on the Board of Directors of the Ag Council of America.
Lancaster says he does have a life outside radio with his best friend Bonnie who also doubles as his golfing partner and wonderful wife of 34 years. They also love to travel when they’re not working or on the golf course. He now concentrates on other hobbies including photography and making music.
|