SummaryAMRCoverageAg ProgramsEquine/RuralNAFB
State Farm Radio Networks
Targeting your message to the county and producer level
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Started in 1972
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State/Region based ag programming
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Local programming - tailored to region or station
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County seat stations
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Flexibility
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Effective way to reach farmers
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Provide Proper environment for national advertisers
Standards
To be a member of The State Farm Radio Networks and represented by J.L. Farmakis Inc, each of our networks is committed to standards of performance. Membership is regarded as a privilege. Each state network must:
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Provide satellite or timely ag news programming
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Provide ag programming to all affiliates
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Guarantee complete commercial clearance in proper ag environment
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Deliver network affidavits
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Maintain affiliate list integrity
|
| Network |
Delivery |
# of Ag
Programs |
Times |
Affadavit Network |
| Ohio AgNet |
|
|
5AM-3PM |
Yes |
| RFD Illinois Network |
Satellite |
18 |
5:06AM-2:40PM |
Yes |
| Hoosier Ag Today (IN) |
Internet |
10 |
5:15AM - 3:45PM |
Yes |
| Minnesota Farm Network |
Satellite |
12 |
5:45AM-2:00PM |
Yes |
| Michigan Farm Radio Network |
Satellite |
11 |
5:45AM-1:00PM |
Yes |
| Mid-America Ag Network (KS, NE) |
Satellite |
34 |
6:05AM-2:55PM |
Yes |
| Louisiana Farm Bureau Radio Network |
Internet |
6 |
5:00AM-4:10PM |
Yes |
| Red River Farm Network (ND, MN) |
Satellite |
17 |
6:30AM-1:55PM |
Yes |
| Western Agri-Radio Networks(CA, AZ) |
WATS |
4 |
5:06AM-7:10AM |
Yes |
| Ag Radio Network (NY, PA, MD, DE, VT) |
WATS |
6 |
5:00AM-12:00PM |
Yes |
| Radio Oklahoma Network |
Satellite |
11 |
5:05 AM-5 PM |
Yes |
| Wisconsin Farm Report |
Internet |
25 |
5:00AM-5:00PM |
Yes |
| Martin Agri-Country Network (CO) |
Satellite |
25 |
5:00AM-5:00PM |
Yes |
| Texas Farm Bureau Radio Network |
Internet |
7 |
5:30AM-5:25PM |
Yes |
| SouthEast Ag Network |
Internet |
9 |
5:30AM-1:00PM |
Yes |
| Northwest AgInfo Network |
Internet |
12 |
5:45AM-6:00PM |
Yes |
| Price Discovery Report (NE, SD, IA, KS) |
Internet |
7 |
5:30AM - 6:10PM |
Yes |
| AgWatch Network (AR, MO, TN, MS) |
Internet |
6 |
5:00AM-3:30PM |
Yes |
| Mississippi Agri-News Network |
Satellite |
6 |
5:30AM-4:00PM |
Yes |
|
Franchise or Informercial Packages
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Developing proof/performance Ag Radio
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Tailored to your marketing
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Tailored to the station/market
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Franchise/Infomercial
- One to two minutes in length
- Tailored to market
- Interview with dealer/local marketing execs
- Marketing Program
- Contest or promotion
- Tied around marketing objectives
- Free to the advertiser
- Proof at the end of the promotion
|
SummaryFarmers Listen'03 InterceptBuyer's Guide
National Association of Farm Broadcasters
- You are in the business of selling.
- We are in the business of communicating to producers.
- The people we talk with buy your products.
Who do NAFB stations talk to?
- Farmers: Lifestyle to Large Operator
- Farm Size
- Class 1 - $40,000 (gross income)
- Class 1A - $100,000
- Class 1A+ - $250,000+
Why Radio?
- Among all media choices, radio is one of the most effective in serving the agricultural community.
- Why? As a consumer group, farmers and ranchers are more likely to be heavy users of radio than any other traditional medium. It is the only medium that shows above average indices for heavy usage. *
| Heavy Usage (Quintile 1 or 2) |
Index |
| Radio |
113 |
| Television |
77 |
| Magazines |
73 |
| Newspaper |
72 |
- One of the reasons for farmers heavy use of radio is their mobile lifestyle -- whether at work, on the road, or in the fields. For instance, over half (58%) of all farm workers drive over 100 miles each week, and 31% drive over 250 miles. *
- Radio is one of the only media that can go to work with busy farmers, in the truck, on the combine, or in the shop.
|
DaysHoursStations
Farmers Listen
- 93% listen every week
- 5.9 days per week
- 3.2 hours per day
- 17.8 hours per week
|
NAFB Farm Radio Broadcasting
The "Relationship" media that brings farmers, ranchers, and agricultural marketers together with INCREASED TIME during the critical marketing seasons.
FARM RADIO ADVERTISING DELIVERS VALUE!
|
|
2003 AMR Intercept study Wave 3
2003 AMR Qualitative Intercept Research Report
conducted at the Commodity Classic in
Charlotte North Carolina February 2003
49.5% of the sample grows over 500 acres of Soybeans AND over 500 acres of Corn
|
How often do you listen to radio for: |
|
Crop or Livestock Market reports? |
Every day & nearly every day |
86.2% |
|
Weather reports and forecasts? |
Every day & nearly every day |
95.1% |
|
Farm News ? |
Every day & nearly every day |
82.2% |
|
Are there times of the day when you pay closer attention to the information on radio?
|
YES = 92.1% |
|
When you are “paying closer attention”, what type of program are you listening to? |
|
Weather |
68.3% |
|
Markets |
74.3% |
|
Farm News |
43.6% |
|
Sports |
11.9% |
| If you were allowed only one source of important information each day which ONE of the following would it be? |
| Radio |
50.5% |
| Internet |
11.9% |
| DTN |
29.7% |
| TV |
5% |
| Newspapers |
3% |
| Magazines |
0% |
| Direct Mail |
0% |
| How has the time spent with media changed, if at all, because of your use of the internet? |
|
44.6% said LESS time with Television |
| 27.7% said Less time with Magazines |
|
10.9% said less time with Radio |
| Reporting No Change: |
|
Radio |
86.1% |
|
Magazines |
68.3% |
|
Television |
55.4% |
| Reporting More Time: |
|
Radio |
3% |
|
Magazines |
4% |
|
Television |
0% |
|
Do you own an ATV?
|
YES = 75.2% |
|
What Brand? |
|
Honda |
30.7% |
|
Yamaha |
6.9% |
|
Kawasaki |
13.9% |
|
Polaris |
23.8% |
|
Arctic Cat |
3% |
| How many light trucks do you operate on your farm or ranch? (3/4 ton or less) |
|
Five or more |
9.5% |
|
Four |
9.9% |
| Three |
25.7% |
|
Two |
27.7% |
|
One |
4.8% |
|
None |
2% |
|
|
|